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Successful Selling: Consultative Approach 
Authors: Thomas D. Meyerhoeffer and George Vasu

A few decades ago, sales people tried to convince their clients or customers that they needed their product or service. But today, that approach has radically changed. With more companies providing the same type of service, competition has increased dramatically and customers have more choice. To differentiate themselves, many companies adopted a "consultative selling" approach to create more in-depth and valuable relationships with potential customers. This topic shows you how to master the seven strategies involved in a team consulting system to increase your chance to develop better relationships with your customers and a more successful selling system. The Self-Analysis Profile included in this strategy will evaluate your current consulting style and provide insight into areas where you might need improvement. 

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